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Simply Safe Dividends Review – Can They Enhance Your Dividend Income?

By Dave

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Simply Safe Dividends Review

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Simply Safe Dividends Review

  • Ease of Use
  • Price
  • Features


Have you heard of the dividend portfolio management service, Simply Safe Dividends? This service claims to offer help in optimizing your dividend income. With some interesting tools and features, could Dividend be what you’re looking for? Before you buy, make sure to read our thorough review of Simply Safe Dividends and find out if they are the right fit for you.

About Simply Safe Dividends

Simply Safe Dividends is a dividend portfolio management service for investors looking to optimize dividend income. Aptly named, the site provides education, analysis, and strategies on capital preservation while safely generating income from dividends. Dividends have made up 40 percent of total returns for U.S. and European stocks since the 1970s, according to Simply Safe Dividends.

The service is designed to provide a concise overview of your dividend stocks and ways to capitalize on opportunities to grow long-term income while minimizing risk. While this seems relatively simple on the surface, the reality is that stocks with the highest dividends tend to be extremely risky. New dividend investors find out the hard way just how risky when these companies go bankrupt or abruptly cut their dividends.

Simply Safe Dividends tries to help investors avert those two painful outcomes through a diversified portfolio strategy on a single one-stop platform currently serving over 2,000 retirees.

Is this service right for you? Find out in our Simply Safe Dividends review.

History of Simply Safe Dividends

Simply Safe Dividends was launched in 2015 by Brian Bollinger, a licensed CPA and former partner at a Chicago-based investment firm. Dividend portfolios gained a lot of interest (no pun intended) through the zero-interest-rate-policy (ZIRP) era after the housing bubble. Low interest rates hurt retirees, so they searched for ways to optimize income through dividend investments.

Bollinger spotted this niche and focused on evolving the science of dividend portfolios. He created dividend portfolios that have outperformed the S&P 500, generating a 12-to-14-percent return versus 11 percent. He compared buying stocks to buying a house in that the goal is not only capital appreciation, but also income generation. Bollinger sums up the service as a “one-stop-shop for responsible income investing.”

Pitfalls of Dividend Investing

While dividend investing may seem like a sophomoric way to grow a portfolio, the reality is that yield chasing can be very risky for amateurs who don’t research the underlying companies in advance.

For example, an earnings miss could drop XYZ’s stock value by 25-percent, which spikes up the annual dividend yield to 11-percent. An uninformed investor may be enthralled by the double-digit yield and jump headfirst into the stock looking to capture the rising yield, only to have the stock plummet another 20-percent accompanied by news that they will be cutting the dividend payouts.

Tools like Simply Safe Dividends and Dividend.com make investors aware of these risks, allowing them to take a more informed and strategic approach to dividend investing.

Let’s take a closer look.

Simply Safe Dividends Dashboard

How Simply Save Dividends Works

Simply Safe Dividends Income Calendar

Like most mainstream fintech apps, Simply Safe Dividends aims to make engagement as simple and frictionless as possible. Users provide financial information and list their dividend stocks. Meanwhile, Simply Safe Dividends consolidates and analyzes the data to generate a simplified bird’s eye view through its online dashboard.

Income Calendar

Simply Safe Dividends Holding DSS

I can’t stress enough how convenient some of the tools in Simply Safe Dividends are. Instead of having to look up the dividend payouts for each stock in a brokerage account and manually keeping track in a notebook or Excel, Simply Safe Dividends provides a super convenient Income Calendar that tracks and displays upcoming dividend payments so users can plan their budgets accordingly. This is a boon for budgeting, especially for retirees on a fixed income.

Dividend Safety Score

Simply Safe Dividends Dividend Safety

The Portfolio holdings provide a nice view of the underlying company metrics in your dividend portfolio. Simply Safe Dividends analyzes the underlying companies to determine the risk of a dividend cut and derives a Dividend Safety Score. Safer dividends generate a higher score and likely have lower dividend yields.

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However, the more useful facet are the Dividend Safety Scores of the riskier companies. These are the types of stocks that carry a high-yield but have the risk of dividend cuts or, even worse, bankruptcy. I like to keep a close eye on these income producers and pay attention to any alerts generated by Simply Safe Dividends. Any change in a company’s dividend (raise or cut) will trigger an email alert notifying the change amount and how it affects your income stream.

Simply Safe Dividends Monthly Newsletter

The Intelligent Income monthly newsletter is written by the founder, Brian Bollinger. It’s a solid start for newbies to help get familiarized with the science of dividends investing.

The newsletter is well written and easy to follow, as Mr. Bollinger has a knack for simplifying concepts. It also includes and tracks three portfolios that Bollinger personally manages with his own money so that readers can follow, gather ideas, or even copy (at their own risk).

The three dividend portfolios are diversified in their investment objectives and are titled accordingly: Conservative Retirees, Long-term Dividend Growth, and Top 20 Dividend Stocks. Each portfolio provides performance, objectives, holdings, recent changes, and commentary. Updated information is posted daily on the website for members.

Latest Research

Members can also get more investment ideas through the customized research that Simply Safe Dividends has performed on over 100 dividend-paying stocks.

The in-depth research for each stock includes an underlying business model description, dividend growth profile, dividend safety information, earnings payout ratio, and earnings history. Simply Safe Dividends also created a timeliness metric that compares the five-year history dividend yield range and where the current yield falls in that range.

I like how the data is purely centered around all things related to the dividend, so there is no digging or filtering involved to get to that information. Just give me the factors that may materially impact the dividend, no pitch, no muss, and no fuss.

Dividend Screener

For investors that know what they want, they can use the Dividend Screener. Users can input their preferences, including sector, dividend yield ranges, dividend safety score, and annual dividend increase streak ranges. It’s amazing how many different stocks that I wasn’t even aware of pop up on this screen. It is critical to do deeper research on the less known companies, but Simply Safe Dividends provides the tools for this task.

Simply Safe Dividends Pricing and Fees

Simply Safe Dividends provides a 14-day free trial. The annual membership fee is $499. Members are grandfathered into the rate they sign up at (which is a nice perk considering we’ve seen the price increase by $100/year since writing our initial review).

Membership includes unlimited portfolios, alerts, full access to all research notes, and the screening tool. Members can also connect Simply Safe Dividends to participating online brokerage account to auto-sync holdings.

There is a 60-day money-back guarantee.

Who is Simply Safe Dividends Best Suited For?

Simply Safe Dividends is ideal for retirees, passive long-term investors, and even Millennials interested in income investing. If you have a shorter-term investment horizon and/or you are looking for growth stocks, you may be more inclined to use a service like Motley Fool Stock Advisor.

Simply Safe Dividends is a great service for long-term income investors. Managing a dividend portfolio is much trickier than it appears on the surface. The trickles of income certainly add up as mentioned earlier; 40-percent of stock market gains since the 1970s is composed of dividends. Income generation through dividend investment is a solid strategy that takes the right tools to optimize. Choosing the right stocks and ETFs can have a big impact on your performance in the long-run.

The service is fairly priced at $499/year, however, the price tag makes the service more worthwhile for investors with bigger portfolios. We always like to think of service pricing relative to the investment performance needed to recoup the cost of the subscription fee. For example, an investor with a $5,000 portfolio would need to generate an extra 10% annually to recoup the fee whereas an investor with a $100,000 portfolio would only need to generate an extra 0.5% (which is much more feasible).


  • Super convenient one-stop platform for managing dividend portfolios
  • Income Calendar shows when to expect income from dividend payouts
  • Dividend Safety Score is a great metric to balance the portfolio risk
  • Plenty of ideas provided through in-house research and newsletter
  • Three model portfolios are managed by the founder himself that users can follow
  • Screener tool finds some uncanny less-known dividend stocks under the radar
  • Easy-to-use and follow for newbies to seasoned self-directed investors


  • Dividend investing can be too narrow-focused especially if underlying stock tanks
  • Pricing may be prohibitive for smaller accounts
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Dave has been a part-time day trader and swing trader since 2011 when he first became obsessed with the markets. He focuses primarily on technical setups and will hold positions anywhere from a few minutes to a few days. Over his trading career, Dave has tried numerous day trading products, brokers, services, and courses. He continues to test and review new day trading services to this day.

7 thoughts on “Simply Safe Dividends Review – Can They Enhance Your Dividend Income?”

  1. Thanks, Dave for the great review. Based upon all your reviews, I decided to give Simply Safe Dividends a try. I’m 3 days into the trial and I am impressed. It’s doing everything for me that I had been been spending countless hours on (loads of dog-eared notebooks) to achieve the same goal. Plus, it has the added bonus of Brian’s knowledge to read financial statements, and he breaks it down and covers risk for each of the stocks he mentions. Very important for those of us who are retired. The website is clean, uncluttered, super-user friendly, and all-in-a-glance. The newsletters are chock full of information, I honestly don’t know where he finds the time to do all this. Anyway, the subscription price is a little high, but nothing compared to the thousands of dollars I was paying our financial adviser each year to churn our stocks. Between Simply Safe Dividends, Motley Fool @ $99- a year, and my own experience in day-trading (I know how to make a few hundred dollars here and there, using a timing technique) , I’m a happy gal.

  2. Been using other dividend tracking apps for a while but not really happy with any off them. Figured I would try Simply Safe Dividends and after two weeks decided to buy it. Dave answered many of my questions and was very quick to respond.
    He alerted the users to the Wells Fargo Dividend cut long before the Fed test. Although I agreed with his alert, I am long so I am staying in the stock. That’s the beauty of his service. Great info but decisions are mine to make.
    I run about 6 portfolios and all of them are at my finger tips.

    While the service sounds expensive, it beats the 1.35% average fees that most advisors charge. Very happy with Simply Safe.


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