Sure Dividend Review – A Look At This Newsletter And Research Service

About Sure Dividend

Sure Dividend is a newsletter and research service that focuses on finding stocks that offer both growth potential and high dividend. The service tracks over 600 US stocks, assigning them dividend risk scores and conducting detailed fundamental analysis to pick out potential winners. Each month, Sure Dividend sends out a newsletter with 10 recommendations that you can build a diversified, dividend-paying portfolio around.

Let’s take a more in-depth look at this newsletter and research service in this Sure Dividend review.

Sure Dividend Pricing Options

Sure Dividend costs $149 per year for access to the monthly newsletter. This also comes with Excel downloads of dividend stocks divided into multiple categories, such as dividend by payout month and dividend stock by industry.

Sure Dividend also has a $429 per year plan that includes access to the Sure Analysis Research Database, which contains the underlying data that goes into the Sure Dividend newsletter.

Both plan options can be trialed for seven days before you commit. Sure Dividend also offers prorated refunds for 60 days after you sign up.

Sure Dividend Features

Monthly Newsletter

Unlike other newsletter services that send out daily newsletters, such as Finimize and Value Line, Sure Dividend creates a monthly newsletter that is upwards of 60 pages long. The main purpose of the newsletter is to highly 10 stocks that the service has identified as high growth potential, high dividend paying stocks.

Each of these 10 stocks is analyzed in detail, with a summary of earnings growth, fair value calculation, and recent financial performance. The detailed reports also come with 10 years’ worth of financial data, which is helpful for investors who feel comfortable running their own fundamental analysis on these recommendations.

Helpfully, the Sure Dividend newsletter also includes sell recommendations for stocks that were recommended in past newsletters. Any stock that cuts or suspends its dividend is an automatic sell recommendation, as is any stock for which the expected valuation falls below the expected growth of the S&P 500. Sell recommendations are explained at the start of each newsletter, and picks that have remained in the Sure Dividend portfolio for more than several years are also covered in a special section.

Since around 2014, Sure Dividend’s sold positions (not including current positions that continue to exceed market expectations) have returned more than 61%. The S&P 500 has returned 44% over the same period.

The newsletter is dense, so it does take some time to get through it. However, the amount of data and analysis that is included is very impressive – especially given the modest price of an annual subscription.

Stock Lists

Sure Dividend goes far beyond recommending just 10 stocks per month. The platform has dozens of Excel files that contain lists of high-ranking dividend stocks divided up into different categories. For example, you’ll find lists of “Blue Chip Stocks,” “Dividend Kings,” and “Cheap Dividend Stocks.” There are also lists of stocks according to what month in which they pay out a dividend and according to the market sector.

Each of these Excel files contains fundamental data about the company paired with performance data and current dividend yield. Since the data is in a spreadsheet, it can be easily sorted, and you can easily add any additional data that you want for custom analyses. The downside to these lists is that they don’t contain fair value estimates or Sure Dividend’s dividend risk ratings. So, you won’t get nearly the same level of detail as you do for stocks that are highlighted in the monthly newsletter.

Sure Analysis Research Database

Those critical details are provided, though, if you sign up for access to the Sure Analysis Research Database. This database includes all of Sure Dividend’s research, so you can access the same lists of stocks but get access to advanced estimates like fair value and dividend risk.

The Research Database also comes with three-page research reports for each of the more than 600 stocks that Sure Dividends covers. These are similar to the research reports found in the monthly newsletter, except that you can access them on demand – including for stocks that aren’t currently recommended by Sure Dividends. 

Articles

In addition to the monthly newsletter, Sure Dividend also publishes numerous short articles each month. Ten of the monthly articles are typically deeper dives on the 10 stocks recommended in the newsletter at the start of the month. These articles go into more detail about what each company does, why Sure Dividend sees it as a growth pick, and the analysis of dividend growth and expected returns.

Other articles published during the month provide updates to Sure Dividend’s lists or offer instructions on how to filter the data downloads for specific types of stocks. These articles are more technical in nature, can be interesting for investors looking for alternative ways to use Sure Dividend’s analysis.

Sure Dividend Platform Differentiators

Sure Dividend provides an immense amount of data for a relatively low annual fee. The monthly newsletter is incredibly detailed and is reminiscent of The Motley Fool’s Stock Advisor service. But instead of just two picks per month, you get 10 with Sure Dividend. In addition, whereas a service like Stock Advisor is solely focused on growth potential, Sure Dividend is organized around total return with an emphasis on dividend payouts.

Sure Dividend also stands out among stock newsletters because it gives users access to most of the research that goes into its recommendations. This requires a more expensive subscription, but having access to fair value estimations, dividend risk analysis, and additional cash flow analysis enables advanced investors to conduct their own analyses on any of the 600 stocks that Sure Dividend covers. In that sense, Sure Dividend is much more than just a newsletter service – it’s also a very robust fundamental analysis platform.

What Type Of Trader Is Sure Dividend Best For?

Sure Dividend is best for long-term investors who want to invest in stocks that balance growth potential with fixed income in the form of dividends. The service caters especially towards retirement investors and retirees who rely on dividend payouts for income.

One of the nice things about Sure Dividend is that the platform can be more or less complex, depending on how much time you want to commit to it. It’s easy for investors to take the top 10 picks offered in each month’s newsletter at face value. More experienced investors are also given the data needed to run their own analyses on these stocks. Very advanced investors can take advantage of the Sure Analysis Research Database to use this platform as a base for fundamental analysis, relying more on the service’s research than its recommendations.

Pros

• Modest annual subscription cost
• 10 recommendations per month
• Focuses on a blend of growth potential and dividend payouts
• Massive trove of downloadable data
• In-depth articles on each month’s top picks

Cons

• Following along with the long-term portfolio can be complex