Ally Bank Review
- Trading Platforms
- Education and Research
- Executions and Routes
- Ease of Use
- Customer Service
- Investing & Banking Options
Ally Financial is well known for their banking options, however they've recently made a shift into the world of investing and trading. Ally Invest offers competitive commissions, online trading platforms, as well as a variety of managed portfolio options.
About Ally Invest
Ally Invest is the online brokerage arm of banking and financial services company Ally.com. They offer a full suite of financial products including credit cards, banking and loans making it a one-stop shop for integrating your finances. Ally Invest was formed from the acquisition of TradeKing in 2017 and can be accessed through the Ally.com home page under the invest tab or directly through this link.
The site offers a full suite of financial products to enabling integration of your finances. Ally Invest is suitable for both investors just as much as traders who are self-directed. They serve over 250,000 customers with a thriving community of participants.
About Ally Bank
While Ally is just beginning to take a more active role in the world of trading and investing, the parent company, Ally Bank, has been around for nearly a century. Ally was initially founded in 1919 by the General Motors Corporation. The company provides a variety of services including banking, financing, insurance and more. The majority of this review will be focused on Ally Invest from the perspective of traders and active investors.
New Account Promotions
First things first, for those interested in signing up with Ally Invest, they run new account promotions regularly.
Currently, they have an introductory 90-day $500 of free trades promotion for new accounts with a $25,000 minimum opening deposit. Free trades apply to both stocks and options. Another promotion offer is for a $100 cash bonus on new accounts that remain funded with at least $25,000 for 90 days and refund transfer fees. These offers exclude retirement accounts.
The new account promotions are similar to those you will find from similar discount brokers like ETRADE.
Commissions and Fees
Ally offers per-trade commissions that start at $4.95 and fall to $3.95 for high balance and high volume traders for U.S. equities. They have a $0.01 surcharge for stocks under $2. They also allow trading for Forex, ETFs, and Fixed Income Securities and accommodate both Traditional and Roth IRAs. Bonds carry a $1.00 fee per bond, with a $10 minimum.
These commissions are now somewhat standard in the world of discount brokers, however, Ally’s $3.95 commission for active traders is actually more competitive than comparable brokers.
Options trades carry a $4.95 commission and $0.65 per contract. High volume traders (30 trades or more per quarter and over $100,000 balance) have $3.95 commission and $0.50 per contract. Mutual fund trades are $9.95 for no-load and free for load funds.
These prices are relatively competitive when comparing Ally to other discount brokers in the space.
Ally Invest offers a free platform for anyone who opens an account, which is a nice bonus as there are no software fees. The platform is relatively basic and simple enough for newbies to execute trades. Additionally, the mobile app makes it portable and convenient to trade from the road. It’s connected to a Trader Network where traders can share ideas and feedback in a growing community of like-minded self-directed investors and traders. This is such a great benefit as you have the ability to watch others trade and even piggyback trades (not recommended) from the better traders. There are over 400 trader blogs and a standard screen of the 50 most active stocks and options are available.
Margin accounts require a $2,000 minimum balance. There are no activity fees, software fees annual IRA fees. An Ally Invest Managed Portfolio fee is 0.30%, which is less than the 1.02% industry average. The managed portfolios are automated robo-advisors that recommend certain ETF-based portfolios based on your financial goals, risk tolerance and investment time horizon. Broker-assisted trades have a $20 additional fee in addition to the $4.95 commission.
Ally Invest allows the standard 4 to 1 intra-day margin and 2 to 1 overnight margin for accounts over $25,000 (above the PDT rule threshold). The margin rates offered bu Ally are some of the lowest in the industry.
Platform Features and Tools
The Ally Invest platform has a rich number of value added features seamlessly integrated with research and charting tools. Ally Invest offers a robust online platform that will be suitable for most casual investors and/or swing traders.
The company also offers a more advanced platform called TradeKing Live. TradeKing Live offers most of the same basic functions that most trading platforms offer. That said, as most traders know, small differences can have big impacts when it comes to trading platforms.
Charts: The platform offers streaming charts with drawing tools and over 90 indicators that traders can use to interpret price action. The charts are clean and easy to use.
Fundamental Tools: Traders can access quick company snapshots and financial metrics to gain a quick read on the ‘story’. Further in-depth research can be made through the trader community network and scanning blogs.
Probability Calculator: While these tend to be gimmicky, this one is easy to use and compelling enough to keep using it.
Watch Lists: These are customizable, sortable and more importantly trackable. Additionally, the top 50 most active stocks ensures you don’t run out of ideas throughout the day.
The High/Low Hit List and Top Ten List embedded scans are some the best research tools for intra-day traders. The TradeKing Live platform is best for technical analysis based trading with little fundamental research (with the exception of the news feed). That said, Ally Invest offers a simple online platform for doing further research on stocks. The online tools are not as robust as comparable platforms however they are much better than free tools like Yahoo Finance.
Ally Invest has 24/7 customer service around the clock for trading as well as banking questions. You can get support via phone, email, and live chat.
Ally Invest has acceptable customer support in most cases, however it certainly doesn’t shine when compared to other brokers.
Execution and Routes
Most advanced traders will prefer a direct access broker. Ally Invest doesn’t allow direct order routing to ECNs unfortunately.
Borrows and Locates
The short list is surprisingly extensive and will be suitable for casual investors and swing traders who intend to short stocks.
Ally Investing Options
Ally Invest offers a few competitive trading advantages, however the platform truly shines in the investing area. Ally Invest provides a variety of investment tools and vehicles for every type of investor. For those looking to take a more passive approach to their investing, Ally offers automated portfolio management with an annual advisory fee of 0.30%. They also offer access to mutual funds, ETFs, and money market funds for investors who prefer a more “hands-on” approach.
While traders are generally focused on shorter timeframes, it can be helpful to think about longterm options as well. It’s never wise to trade with your entire liquid net worth.
Additional Features and Benefits
I can’t say enough about the trader network community. Of course this eco-system was built by Tradeking before they were acquired, but it’s nice to see that the
community is still very active, insightful and at the pulse of the action every day.
What Type of Trader is Ally Invest Best For?
Ally Invest is a good platform for beginning and intermediate self-directed traders and investors. While it’s not a fancy feature rich platform, the information and intelligence you can gather through the trader community is one of the core values.
The platform is simple and easy-to-use and the commissions are pretty competitive. This is definitely a step up from other entry-level brokers like Robinhood, however more advanced traders would likely prefer another broker (even in the discount brokerage space).
That said, it can be nice to handle your finances in one space. Ally Bank provides competitive investing and banking options, so traders who are looking to consolidate their financial accounts may enjoy using the Ally platform. Of course, they offer an introductory sign-up bonus so it’s worth a try.
- Simple straightforward trading platform
- Amazing trading community eco-system
- Great to have baking and brokerage functions integrated cheaply
- Good research tools
- Cheap commissions
- No inactivity fees
- Direct access order routing would be nice.