Simply Wall ST Review
  • Value
  • Research Tools
  • Stock Discovery
  • Ease of Use


Are you a visual person? Do you prefer to see your data, rather than read long reports? Then you may have heard of Simply Wall St. Simply Wall ST is a stock tool that focuses on visualizing fundamental company data instead of making you read about it. With multiple charts and visual images, Simply Wall St has their visual users talking. Are they what you’re looking for? Before you dive in, read our review of Simply Wall St and learn what you need to know.

About Simply Wall ST

Simply Wall ST is a stock tool that focuses heavily on visualizing fundamental company data. The platform promises to eliminate spreadsheets, and instead offers relatively advanced visual data displays that can help traders quickly evaluate stocks. The platform offers a decent amount of functionality for free, and it’s helpful enough for stock discovery that many traders will find investing in a paid plan worthwhile.

Simply Wall ST Pricing Options

Simply Wall ST offers a free plan that includes a reasonable amount of functionality. You can look at up to 10 company reports per month and track up to six stocks in your portfolio. But, you don’t get access to the platform’s automatically generated stock ideas or to the screener.

Simply Wall ST Pricing

The Investor plan costs $115 per year and removes limits on the number of company reports you can access and limits on the number of stocks in your portfolio. You can have up to three portfolios, use the stock screener, and access stock ideas. But, you can’t export visualizations and company reports to PDFs.

The Professional plan costs $340 per year and upgrades you to 12 portfolios and the ability to export data to PDFs. However, that’s a huge jump in price given that these are the only additional features you unlock.

Simply Wall ST also offers a 14-day trial of the Investor plan.

Simply Wall ST Features

Company Reports

The primary feature that Simply Wall ST offers is one-page reports that highlight a company’s financial data using colorful visualizations. The main visualization is essentially a star diagram that ranks five characteristics – past performance, future growth, value, dividend, and financial health – on a scale of 0-6.

Simply Wall ST Company Report

Simply Wall ST Star Chart

The remainder of the company report essentially breaks down these rankings. Valuation is determined as a company’s current share price versus its fair value, which gives a percent discount or premium based on future cash flows. Valuation also considers PE, PEG, and price-to-book ratios compared to the industry and market averages.

Simply Wall ST Valuation

Future growth examines estimated growth and earnings over the next five years, based on data from analysts following the company of interest. Again, these are compared to the industry average and to the market, which is helpful if not groundbreaking. Past performance is similar, accounting for past earnings and revenue growth compared to the industry average.

Simply Wall ST Growth

The financial health data that Simply Wall ST presents is a bit more unusual, at least in graphical form. You can see when a company has taken on new rounds of debt, as well as how that has driven net worth over time. There’s also a graphical version of the balance sheet, which is an interesting concept.

Simply Wall ST Balance Sheet

Finally, the company report looks at dividend payouts over time and compares them to the industry average. You can also see how the company is managed, in terms of how long executives remain with the company and what portion of the company is owned by individual shareholders as opposed to institutional investors.

One feature that was very nice is that it’s possible to compare multiple companies. This essentially puts the companies’ visual reports side-by-side on a single screen, which is a very useful way of looking at cross-industry data.

Simply Wall ST Company Comparison

Stock Discovery and Screener

Simply Wall ST can also be used to discover potential new stock picks thanks to its algorithm-driven Discover feature. This includes a number of helpful categories, like “Buy the Dip” or “Growth at a Reasonable Price.” It’s easy to see how these categories relate to the data available in the company report, which is even more helpful for knowing what to look for.

Simply Wall ST Discover

While there’s no shortage of companies listed under any of these categories, it’s nice that you can also filter down the list by market or industry sector. If you want an even finer search, you’ll need to use Simply Wall ST’s stock screener.

Simply Wall ST Stock Screener

The screener is actually extremely well designed. You can filter by market and industry, and then there is a rather large list of fundamental parameters that you can choose to include in your search or not. Most of these correspond to the same metrics used in the company reports, which gives the platform a very unified feel without it being limiting. Even better, you can filter directly using the five characteristics shown in the star diagram using the same 0-6 scale.

Simply Wall ST Screener Filters

The results are displayed with star diagrams, which makes it relatively easy to find relevant results if that’s what your search was primarily based on. However, if you were looking at more detailed fundamental parameters, this isn’t the most helpful results display. You can also easily save stock screens for future use. These screens are great for longer-term investors who like pre-built scans. Short-term traders and investors who have unique trading styles would likely prefer screeners like Trade Ideas and FinViz.


Finally, Simply Wall ST allows you to create watchlists and portfolios. These more or less blend the functionality of company reports with portfolio tracking functions like return calculations. The platform makes it extremely easy to import portfolios from a CSV file, which is a nice touch for importing data from your brokerage.

Simply Wall ST Portfolio Report

Customization and Layout

There aren’t any options to customize the look of your Simply Wall ST interface, although you hardly need them. The layout and menus are intuitive and it’s easy to navigate around the platform. In addition, Simply Wall ST offers a mobile app from which you can check on company reports and use the stock screener.

Platform Differentiators

Simply Wall ST stands out for offering highly visual displays of fundamental data, instead of simply bombarding you with numbers and data tables. The visualization is particularly helpful when comparing two companies from the same industry side-by-side. In addition, the Discover feature and stock screener do a pretty good job of highlighting companies that are worth looking further into. Overall, Simply Wall ST may be a little too high-level on data for some traders, but the comparison and discovery features make the platform worthwhile.

What Type of Trader is Simply Wall ST Best For?

Simply Wall ST is best for fundamental traders who have trouble interpreting data in its typical Excel spreadsheet format. The platform captures a decent breadth of information in its visuals, and the side-by-side visual comparisons are much better than what you could quickly achieve with a spreadsheet.

That said, seasoned fundamental traders may not get many benefits from this platform as you can’t simply add metrics into your investment analysis that aren’t already supported. In that way, it’s a lot less flexible than an Excel spreadsheet. However, the Discover tab is a major plus that can be used to highlight companies worth looking more closely at, even for experienced traders.


  • Not very expensive and free plan offers a lot of functionality
  • Excellent Discover page with highly descriptive categories
  • Stock screener allows you to sort by value, growth, dividend, and performance ratings
  • Company reports can be compared side-by-side for multiple companies
  • Includes a mobile app with many of the same visuals


  • Not as flexible as an Excel spreadsheet for adding in additional data
  • Stock screener and company reports can be a little too high-level for serious research